The National Youth Film Academy and the curious case of the Trustpilot reviews…

Ever wondered how the NYFA manages to secure so many glowing reviews on Trustpilot when its courses have come in for such negative opinion elsewhere?

Then wonder no longer. The answer lies in an email from NYFA founder Rob Earnshaw to former course members, offering to cross their palms with silver if they convey lots of warm words about their experience:

I am writing to ask if you would be able to leave a review of the National Youth Film Academy on Trust Pilot?” he says.

“The reason we have created a Trust Pilot account is so that we can share with future employers and members success stories from our company. We are writing to past Members, Tutors, Parents, assistants and Mentors. The more positive reviews we have, the easier it is for us to engage with employers so as to build the reputation of the NYFA and the Members we represent”.

In case it isn’t clear what he wants, he goes on to say:

If you could leave a positive review about your experience it would be greatly appreciated

And in case you were wondering why you should bother to do that, the answer lies in nice big bold letters at the end:

We would like to offer you £25.00 for your time. Once you have created your review, please can you email me back a link to your review along with your bank details and I shall ensure that monies are paid within 2 working
days”.

So those Trustpilot reviews aren’t exactly impartial evidence of the quality of its courses then. Worth remembering if they should tempt you into forking over large sums of money for their (much lambasted) offering in the future.